We just added details on Jeremiah Owyang’s keynote and Christina Wodtke’s session to our program:

• The Future of the Social Web - Jeremiah Owyang
  Although social networks have caught the attention of brands and consumers, today’s social landscape is a primitive series of unconnected islands. Expect new technologies to emerge that connect all systems and communities together -that allow communities to spread and share from one another. This simple technology changes the web landscape as consumers rely on their peers to make decisions, any web experience can now be personalized, and social networks become as powerful as CRM systems. Marketers must be ready for the drastic changes to come as power shifts to micro-celebrities, communities, and social networks -not traditional marketing.
• Designing the Viral App - Christina Wodtke
  In short session, I’ll focus on the critical comments of defaults, sharing mechanisms, updates, notifications and even SEO as holistic elements of a viral system that is currently driving the popularity of social networks and social media successes everywhere. I’ll talk about the underpinnings needed to devise a successful social system as well, touching on identity, reputation and relationships in digital communities.

Have a look at the full program for more details.